Immigrants
Seeing The Black Diaspora
Before the acronym, AACM (African American Consumer Market) became the industry norm, advertising and marketing executives referred to this segment as the BCM (Black Consumer Market). Well, maybe what was old has become new again. Read more
Tags: 2010 census, Africans, Caribbean, culture, demographics
The U.S. African Consumer Segment
Immigrants from East and West Africa are growing steadily in the United States. With this trend, there is an expected change in the behavioral patterns of this market which could impact their consumption of goods and services and thus, provide a myriad of marketing opportunities. Read more
African American or Black?
The U.S. Black population includes those that describe themselves as Black; all nationalities that represent the Black Diaspora, (for example those who are Jamaican or Nigerian); as well as persons who define their racial background as a combination of Black and another race. Read more
Black Immigrant Overview
While more than 92% of the Black population consists of native-born U.S. citizens, two small but distinct immigrant groups bring an alternative cultural and historical perspective to the Black Diaspora in America today. Read more
