wealth
Black Affluents
In their quest to define themselves by their style and image, to celebrate life and to live a spiritual existence, Black affluents affirm their connection to the basic tenets of African-American culture despite their economic privileges. Read more
Perceptions & Reality – The Black Middle Class
The Census Bureau’s data shows an amazing growth story. It suggests that nearly 60 percent of African American households are middle class or higher (as of 2010), and the number of Black households in the middle and upper classes has grown by a combined 7.8 percent over the past decade. Read more
How Has the Recession Impacted Black Income?
Although the incomes of Black households have fallen recently because of the Great Recession (a decline experienced by every racial and ethnic group), the big picture shows that Black incomes have been growing faster than average. Read more
What You Need to Know: Understanding the Black Consumer Market
Although many people claim they do not trust either the press or television, we are often not aware of the media’s powerful influence on our beliefs. Despite our skepticism most of us tend to believe what we see and read. This explains the prevalence of misinformation about the African American population. Read more
Marketing to Affluent African Americans
Among the influential minority groups, African-Americans particularly deserve more of marketers’ attention now because of their combined purchasing power and rising affluence. The latest numbers show that affluent African American consumers represent more than one-third of the affluent ethnic consumer market. Read more
Black Buying Power Highlights, 2010
Despite the severe impact of the 2007-2009 recession, however, Black economic clout will continue to energize the U.S. consumer market. The Selig Center projects that the nation’s Black buying power will rise from $316 billion in 1990 to $600 billion in 2000, to $957 billion in 2010, and to $1.2 trillion in 2015. Read more
