urban
#intheBLACK: Get Involved
#intheBLACK will be keeping consumers informed on companies that are exemplary leaders in supporting and working with the African American community. Follow us on Twitter @ R_U_intheblack Visit us on Faceboook
How Many Black Households are Homeowners?
Black home ownership has fallen by 1.8 percentage points since 2000 and 3.7 percentage points since its peak in 2004. In 2010, African Americans accounted for 9% of the nation’s homeowners Read more
Top 10 DMAs by Percentage of Black Households
Although the African American population continues to have high concentrations in cities, over the last ten years census population trends have shown dispersion to suburban areas and warmer regions of the country. Read more
Top 10 DMAs by Number of Black Households
Although the African American population continues to have high concentrations in cities, over the last ten years census population trends have shown dispersion to suburban areas and warmer regions of the country. Read more
Hip-Hop’s Impact on Brands, Sports and Pop Culture
Companies often try to find a common nexus to reach all of their customers and perceive multicultural marketing outreach in large part as more of an altruistic imperative than a business imperative. As the urban audience grew and became less monolithic and more transcultural, it is necessary to decode the urban market through an advanced, strategic approach that elevated the opportunity. Read more
Urban vs. African American: Vision Precedes Planning
When the existence of an Urban consumer was revealed back in 1997, we were not prepared for the quantity or intensity of debate that would ensue. The main argument from the opposition was clear: “There is no such thing as an Urban consumer; Urban is a euphemism for the African-American consumer.” This was a strange argument because, from our perspective, we were not trying to create a new consumer subset, nor were we trying to cloud the existing segmentation landscape. Read more
