population
The 1/3 Rule: Why this Year is Different
If your business is in Bismarck, North Dakota, then you can probably ignore Black consumers and get away with it. But if your business is almost anywhere else in the United States, you can no longer ignore the African American market, the Hispanic market, or the Asian market. Read more
TRADING PLACES: Key Markets
Smart marketers make sure their brands are available where consumers are, so when the customer moves, the brands follow. The 2010 census confirms that multicultural segments are on the move, and the Black consumer segment is making two big shifts. Read more
Hot Households
Since the release of the 2010 U.S. census, much has been written about the growing numbers of Hispanics and Asians. A closer analysis of household formation reveals insights that marketers should consider during planning season. Read more
The New Realities of the Black Consumer Market
Images of any consumer market segment should be refreshed at least annually using the new census results. But this is an imperative for marketers trying to reach Black consumers especially because their portrayal in the entertainment media is so often not who they really are. Read more
Black Households and the Opportunities They Present
Since the release of the 2010 U.S. census, much has been written about the growing numbers of Hispanics and Asians. But what has gotten lost in the story about America’s multicultural makeup is that the African-American segment remains an important growth opportunity for many marketers. Read more
Black Consumer Geography
Discover the geography of the Black Consumer: The regions where they live and where they are migrating to. See various geographic areas by population density as well recent regional shifts. Learn which markets are declining and which ones are continuing to grow. Read more
