migration
TRADING PLACES: Key Markets
Smart marketers make sure their brands are available where consumers are, so when the customer moves, the brands follow. The 2010 census confirms that multicultural segments are on the move, and the Black consumer segment is making two big shifts. Read more
Lessons From the Leaders: FORD
During the financial crisis of 2008–09, many of our competitors walked away from discrete advertising to the African-American community, but Ford never wavered. Read more
Black Households and the Opportunities They Present
Since the release of the 2010 U.S. census, much has been written about the growing numbers of Hispanics and Asians. But what has gotten lost in the story about America’s multicultural makeup is that the African-American segment remains an important growth opportunity for many marketers. Read more
Black Consumer Geography
Discover the geography of the Black Consumer: The regions where they live and where they are migrating to. See various geographic areas by population density as well recent regional shifts. Learn which markets are declining and which ones are continuing to grow. Read more
Where Do Black Homeowners Live?
Among the 8 million Black households in the South, the majority (52% ) own their homes. The South is the only region in which the majority of Black households are homeowners. Sixty-one percent of all Black homeowners live in this region. Read more
Top 10 DMAs by Percentage of Black Households
Although the African American population continues to have high concentrations in cities, over the last ten years census population trends have shown dispersion to suburban areas and warmer regions of the country. Read more
