‘I think we made a commitment, we decided, that in order for this channel to succeed, that we had to reflect the country. This meant that we had to be part of the country in ways that the other channels weren’t.’ –MSNBC President Phil Griffin Read more
#InTheBlack is a revolutionary marketing campaign designed to amplify the value of engaging African Americans through Black targeted media and agencies. The campaign is the inaugural initiative of the Black Media & Marketing Consortium, a powerful collective of Black media, agencies, and trade organizations that have the know-how and the assets to unlock the cultural influence and the mighty commerce of black consumers. African Americans are crucial to the consumer economy and their sphere of influence is growing rapidly: With buying power of nearly one trillion annually, if African Americans were a country, they would represent the 16th largest economy in the world (slightly smaller than Canada but larger than Australia) – Nielsen 2011 State of the African American Consumer Between 2000-2009, African American homes have experienced significant growth among households earning $75,000+ (up 63.9%) and households earning $100,000+ (up 88.7%) – Nielsen 2011 State of the African American Consumer #InTheBlack will be keeping consumers informed on companies that are exemplary leaders in supporting and working with the African American community. Get Involved and Join the Conversation!
The recently published CAB Political Pulse 2012 report examined various media in order to determine voter attitudes and usage of media in political, candidate, and voting decisions. A closer examination of the survey results revealed some distinct differences between African American and White viewers. Read more
ReachingBlackConsumers.com has compiled listings of the Top 10-rated cable shows by demo for 2011, revealing those shows that garnered the most attention among Black consumers throughout the year. Read more
How do African Americans consume various forms of media compared to the General Market. Read more