GenX
Understanding Generational Differences
The shared connection of Black history, culture and experience forms a unifying bond that spans all age groups among African Americans, but major social, political, economic and technological changes have impacted the worldview of each generation. Read more
Understanding Advertising Authenticity By Generation
Consumers are exposed to thousands of ads in a given day. As marketers seek to truly connect with African American consumers in more relevant and authentic ways, it’s critically important that they deliver the right message, in the right tone, with the right resonance. Read more
The Youth Generation Isn’t As Mainstream As It Appears
Many marketers believe that growing up in a multicultural world, Millennials will usher in the age of “Post Racial” America, that this group will eliminate the need to speak to different segments and groups. And to be honest it is easy to see how they have arrived at this conclusion. Read more
Black Generations
There is a distinct difference in beliefs, viewpoints and perspective among Black Americans who were born prior to the Civil Rights era and those who were born during and after. This is especially true within the Black Baby Boomer and Gen X age groups. Read more
Understanding the Pre- and Post-Civil Rights Mindset of African Americans
The cultural chasm that separates younger from older African Americans often predicts how each group views the world and what their history means to them. A powerful example of generational differences in the Black mindset occurred during the 2008 Presidential race. While the majority of Blacks voted for Barack Obama, the reasons why younger and older Blacks supported Obama often differed. Read more
Hip-Hop’s Impact on Brands, Sports and Pop Culture
Companies often try to find a common nexus to reach all of their customers and perceive multicultural marketing outreach in large part as more of an altruistic imperative than a business imperative. As the urban audience grew and became less monolithic and more transcultural, it is necessary to decode the urban market through an advanced, strategic approach that elevated the opportunity. Read more
