families
Lessons From the Leaders: STATE FARM
The African-American community is a very loyal one. If you get an African-American customer, he’s likely to stay with you, and his children and grandchildren will do business with you. So it’s a long-term relationship we’re building. Read more
Black Households and the Opportunities They Present
Since the release of the 2010 U.S. census, much has been written about the growing numbers of Hispanics and Asians. But what has gotten lost in the story about America’s multicultural makeup is that the African-American segment remains an important growth opportunity for many marketers. Read more
TODAY’S BLACK FAMILY: A Study in Diversity
Black families in the United States are not a homogeneous group. There is no single model or template that can be applied to all Black families nationwide. The structures of Black families are diverse and dynamic–evolving to meet the communities’ needs and circumstances. Read more
How Much Money Do Black Couples Earn?
Black household income is below the average largely because married couples—the most affluent household type—represent relatively few Black households. Read more
Who Are Black Homeowners?
The majority of Black married couples are homeowners. Fully 71% of Black married couples own their home compared to 82% of the total population. Read more
How Many Black Households are Homeowners?
Black home ownership has fallen by 1.8 percentage points since 2000 and 3.7 percentage points since its peak in 2004. In 2010, African Americans accounted for 9% of the nation’s homeowners Read more
