expenditures
Why Brand Loyalty Has Its Limits
Many marketers have consistently thought of the Black consumer as fiercely quality-conscious and subsequently brand loyal. From this, they’ve reasoned that if a brand could make inroads into the segment, then it could count on having customers for life. Read more
Spending Trends
While marketers have been busy creating strategies to mitigate the effects of the recent economic downturn, they’ve missed opportunities in the African-American market. A closer look at spending statistics during this period might have helped some brands ride out the recession in better shape. Read more
Buying Power
Despite the severe impact of the Great Recession, the economic clout of Black consumers continues to energize the U.S. consumer market. Black buying power is rising, from $316 billion in 1990 to $1.038 trillion in 2012 and projected $1.307 trillion in 2017. Read more
How Black Consumers Economize Compared to Non-Black Consumers
The American Pulse™ Survey is collected online by BIGinsight™ twice a month. The survey is conducted to find out what Americans really think and feel about topics like politics, religion, pop culture and the economy. This BIGinsight American Pulse Survey was conducted in December 2011 among more than 6,000 shoppers. Read more
APPAREL & ACCESSORIES: Category & Product Data
GfK MRI measures product usage and purchase behavior for over 6,000 brands in 550 categories. This comprehensive deck provides valuable insights and data about the African-American consumer in the Apparel and Accessories category Read more
APPAREL & ACCESSORIES: Psychographic Data
GfK MRI measures product usage and purchase behavior for over 6,000 brands in 550 categories. This comprehensive deck provides valuable insights and data about the African-American consumer in the Apparel & Accessories category, Read more
