demographics
TRADING PLACES: Key Markets
Smart marketers make sure their brands are available where consumers are, so when the customer moves, the brands follow. The 2010 census confirms that multicultural segments are on the move, and the Black consumer segment is making two big shifts. Read more
Hot Households
Since the release of the 2010 U.S. census, much has been written about the growing numbers of Hispanics and Asians. A closer analysis of household formation reveals insights that marketers should consider during planning season. Read more
Black Affluents
In their quest to define themselves by their style and image, to celebrate life and to live a spiritual existence, Black affluents affirm their connection to the basic tenets of African-American culture despite their economic privileges. Read more
Lessons From the Leaders: P&G
Some marketers seem to have just discovered that African-American consumers exist. But Tide has done African American-targeted advertising for more than 30 years; Pantene, for over a decade; and Gain, pretty much all of its product life. Read more
The New Realities of the Black Consumer Market
Images of any consumer market segment should be refreshed at least annually using the new census results. But this is an imperative for marketers trying to reach Black consumers especially because their portrayal in the entertainment media is so often not who they really are. Read more
Seeing The Black Diaspora
Before the acronym, AACM (African American Consumer Market) became the industry norm, advertising and marketing executives referred to this segment as the BCM (Black Consumer Market). Well, maybe what was old has become new again. Read more
