culture
The 1/3 Rule: Why this Year is Different
If your business is in Bismarck, North Dakota, then you can probably ignore Black consumers and get away with it. But if your business is almost anywhere else in the United States, you can no longer ignore the African American market, the Hispanic market, or the Asian market. Read more
MSNBC Makes Huge Gains With African-American Audience
‘I think we made a commitment, we decided, that in order for this channel to succeed, that we had to reflect the country. This meant that we had to be part of the country in ways that the other channels weren’t.’ –MSNBC President Phil Griffin Read more
Getting Real
Across all Black generational segments, affinity for ethnic identity is strong. It’s not surprising that ethnic pride is higher among older age groups—with age comes a greater appreciation for heritage and culture—but nearly three-quarters of Millennials are just as proud of their ethnicity. Read more
The Great Debate: Cross-Cultural? or Multicultural?
Is America today a “melting pot,” where differences are blended into one homogeneous soup, or a “tossed salad,” where different vegetables maintain their individual color, flavor and texture, but coexist deliciously? Read more
Black Affluents
In their quest to define themselves by their style and image, to celebrate life and to live a spiritual existence, Black affluents affirm their connection to the basic tenets of African-American culture despite their economic privileges. Read more
Lessons From the Leaders: McDONALD’S
McDonald’s has cultivated a tremendous relationship with African-American consumers over the years. We formally started advertising to the African-American market close to 40 years ago. We appreciate and value the great affection and loyalty many African Americans have for the McDonald’s brand. Read more
