affluent
Black Affluents
In their quest to define themselves by their style and image, to celebrate life and to live a spiritual existence, Black affluents affirm their connection to the basic tenets of African-American culture despite their economic privileges. Read more
Marketing to Affluent African Americans
Among the influential minority groups, African-Americans particularly deserve more of marketers’ attention now because of their combined purchasing power and rising affluence. The latest numbers show that affluent African American consumers represent more than one-third of the affluent ethnic consumer market. Read more
The Black Investor Survey, 2010
Ariel Investments, LLC commissioned Argosy Research to conduct the eleventh wave of a primary research study comparing and contrasting middle class ($50,000 or more in household income) African-American and White households in terms of their saving and investment attitudes and behaviors. Read more
Today’s Black Woman
Today’s Black woman is more highly educated and has more earning power than ever before. Higher levels of education and earning power have helped Black women become a desirable growth target in today’s marketplace. Read more
Black Affluents
Nearly 2.4 million Black households in the U.S. (17%) are considered “affluent” (annual income of $75K or more). While they represent less than 2% of the total Black population, in 2007, Affluents accounted for 45% of total Black purchasing power, or $401.4 billion. Read more
Shopping for Premium Brands
Educated and affluent Black consumers tend to scrutinize product information before making major purchases. They place a greater value on purchasing luxury items because they validate the fact that they have made it, that they are successful. Read more
