2010 census
The 1/3 Rule: Why this Year is Different
If your business is in Bismarck, North Dakota, then you can probably ignore Black consumers and get away with it. But if your business is almost anywhere else in the United States, you can no longer ignore the African American market, the Hispanic market, or the Asian market. Read more
TRADING PLACES: Key Markets
Smart marketers make sure their brands are available where consumers are, so when the customer moves, the brands follow. The 2010 census confirms that multicultural segments are on the move, and the Black consumer segment is making two big shifts. Read more
Black Households and the Opportunities They Present
Since the release of the 2010 U.S. census, much has been written about the growing numbers of Hispanics and Asians. But what has gotten lost in the story about America’s multicultural makeup is that the African-American segment remains an important growth opportunity for many marketers. Read more
Seeing The Black Diaspora
Before the acronym, AACM (African American Consumer Market) became the industry norm, advertising and marketing executives referred to this segment as the BCM (Black Consumer Market). Well, maybe what was old has become new again. Read more
How Much Did the Black Consumer Spend ?
Available in January 2012, How Much Did They Spend ? will offer an in-depth analysis of the 2010 Consumer Expenditure Survey report highlighting the spending habits and trends of the Black consumer. The report will include information on categories and sub-categories as well as relevant marketing implications. Read more
Where Do Black Homeowners Live?
Among the 8 million Black households in the South, the majority (52% ) own their homes. The South is the only region in which the majority of Black households are homeowners. Sixty-one percent of all Black homeowners live in this region. Read more
