Segmentation Studies
Understanding Generational Differences
The shared connection of Black history, culture and experience forms a unifying bond that spans all age groups among African Americans, but major social, political, economic and technological changes have impacted the worldview of each generation. Read more
Tags: Black boomers, Civil Rights, generations, GenX, millenials
African Americans Revealed
In 2009, BET Networks and Questus designed a lifestyle and interest questionnaire for panel email recruitment to provide comprehensive details on African Americans. Read more
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