Purchasing
Why Brand Loyalty Has Its Limits
Many marketers have consistently thought of the Black consumer as fiercely quality-conscious and subsequently brand loyal. From this, they’ve reasoned that if a brand could make inroads into the segment, then it could count on having customers for life. Read more
Tags: brand loyalty, consumer, expenditures, shopping
Purchase Motivators
In this emerging marketplace, ethnic differences are real and must be taken into account in the development of marketing strategy, but an overemphasis on cultural elements or cultural relevance is just as flawed an approach as is ignoring the differences between ethnic groups when targeting African Americans. Read more
Tags: advertising, brands, culture, shopping
APPAREL & ACCESSORIES: Psychographic Data
GfK MRI measures product usage and purchase behavior for over 6,000 brands in 550 categories. This comprehensive deck provides valuable insights and data about the African-American consumer in the Apparel & Accessories category, Read more
Tags: brands, consumer, expenditures, shopping
AUTOMOTIVE: Psychographic Data
GfK MRI measures product usage and purchase behavior for over 6,000 brands in 550 categories. This comprehensive deck provides valuable insights and data about the African-American consumer in the Automotive category, including information on: Read more
Tags: brands, consumer, expenditures, shopping
HEALTH & BEAUTY: Psychographic Data
GfK MRI measures product usage and purchase behavior for over 6,000 brands in 550 categories. This comprehensive deck provides valuable insights and data about the African-American consumer in the Health & Beauty category, including information on: Read more
ELECTRONICS: Psychograpic Data
GfK MRI measures product usage and purchase behavior for over 6,000 brands in 550 categories. This deck provides valuable insights and data about the African-American consumer in the Electronics category, including information on:
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