Categories & Spending

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How Much Did the Black Consumer Spend ?

Available in January 2012, How Much Did They Spend ? will offer an in-depth analysis of the 2010 Consumer Expenditure Survey report highlighting the spending habits and trends of the Black consumer. The report will include information on categories and sub-categories as well as relevant marketing implications. Read more

Tags: 2010 census, expenditures, shopping

ELECTRONICS: Category and Product Data

GfK MRI measures product usage and purchase behavior for over 6,000 brands in 550 categories. This comprehensive deck provides valuable insights and data about the African-American consumer in the Electronics category Read more

Tags: brands, consumer, expenditures, shopping