Categories & Spending
Spending Trends
While marketers have been busy creating strategies to mitigate the effects of the recent economic downturn, they’ve missed opportunities in the African-American market. A closer look at spending statistics during this period might have helped some brands ride out the recession in better shape. Read more
Tags: brands, consumer, expenditures, shopping
How Black Consumers Economize Compared to Non-Black Consumers
The American Pulse™ Survey is collected online by BIGinsight™ twice a month. The survey is conducted to find out what Americans really think and feel about topics like politics, religion, pop culture and the economy. This BIGinsight American Pulse Survey was conducted in December 2011 among more than 6,000 shoppers. Read more
Tags: brands, consumer, expenditures, shopping
AUTOMOTIVE: Category and Product Data
GfK MRI measures product usage and purchase behavior for over 6,000 brands in 550 categories. This comprehensive deck provides valuable insights and data about the African-American consumer in the Automotive category. Read more
Tags: brands, consumer, expenditures, shopping
APPAREL & ACCESSORIES: Category & Product Data
GfK MRI measures product usage and purchase behavior for over 6,000 brands in 550 categories. This comprehensive deck provides valuable insights and data about the African-American consumer in the Apparel and Accessories category Read more
Tags: brands, consumer, expenditures, shopping
HEALTH & BEAUTY: Category and Product Data
GfK MRI measures product usage and purchase behavior for over 6,000 brands in 550 categories. This deck provides valuable insights and data about the African-American consumer in the Health & Beauty Aids category. Read more
Tags: brands, consumer, expenditures, shopping
Online Purchases Among African-American Adults
What have Black consumers purchased online in the past six months? Read more
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