What Do They Earn and Spend?
Higher educational attainment and increased employment opportunities have created a significant increase in Black household income over the past decade. Although Black consumers have been hard hit by the recession’s double whammy of foreclosures and unemployment, they continue to be valuable consumers and are considerably more optimistic than Whites. Discover how much they make, how much they spend, and what brands they believe are worth spending on.
Black buying power has surged over the past years, significantly surpassing the growth rate of the White U.S. population. In fact, Black buying power is poised to reach over 1 trillion dollars by 2015. Learn where Black Consumers spend their money — the historical trends and the future projections. Understand the impact of Black buying power nationally and within key geographies, and how Black spending priorities differ from other population segments.
Black consumers have distinct spending priorities from other segments. Discover what categories they prioritize and how they rank brands within those categories. Explore the decision-making process and subjective view of their purchases. New categories will be added regularly.
This section breaks out the specifics of the Black consumer segment’s annual buying power, with a robust spending overview and recent trends across categories.