About the Campaign
#InTheBlack is a revolutionary marketing campaign designed to amplify the value of engaging African Americans through Black targeted media and agencies. The campaign is the inaugural initiative of the Black Media & Marketing Consortium, a powerful collective of Black media, agencies, and trade organizations that have the know-how and the assets to unlock the cultural influence and the mighty commerce of black consumers.
African Americans are crucial to the consumer economy and their sphere of influence is growing rapidly:
- With buying power of nearly one trillion annually, if African Americans were a country, they would represent the 16th largest economy in the world (slightly smaller than Canada but larger than Australia) – Nielsen 2011 State of the African American Consumer
- Between 2000-2009, African American homes have experienced significant growth among households earning $75,000+ (up 63.9%) and households earning $100,000+ (up 88.7%) – Nielsen 2011 State of the African American Consumer
#InTheBlack will be keeping consumers informed on companies that are exemplary leaders in supporting and working with the African American community.
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