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FAQ: Which Programming Genres Attract Black Viewers?
A look at viewership trends reveals that certain genres tend to rank among the top among Black viewers across various the age cohorts. Sports, Evening Animation and Comedy programming are the top genres in Black households. Read more
Tags: media habits, television, viewing
The African-American Sports Fan
One of the most important behaviors of sports fans is watching sports on TV, and African-Americans spend more time watching nationally-televised sports programs than any other race/origin group — nearly half again as much as the average American. Read more
Tags: male, media habits, sports, viewing
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