Why Do They Matter ?
The Black Consumer population is a valuable market segment, and brands that implement targeted, innovative strategies can achieve significant ROI. In this section, explore the substantive support and rationales for marketing to the Black Consumer.
Insight leads to effective execution. Clients, agencies and consultants who have developed effective targeted initiatives share their insights and best practices on marketing to Black Consumers. Explore new and emerging trends and discover the valuable strategies that motivate these consumers to buy specific brands, goods and services.
Learn from their successes! Explore the actionable, real-world examples offered by leading national advertisers who have successfully connected with Black consumers.