About CAB

The Cable Advertising Bureau (CAB) is the unified voice of the cable advertising sales industry that lobbies for more ad revenue, better ad processes, and a cable dominated future.  Lobbying is direct to advertising agencies and the advertisers themselves via live presentations, research insights, PR/publicity, digital forums, live forums, and collaboration – standards & practices.

CAB’s member organizations include virtually all of the national and regional ad-supported cable networks; system operators and interconnects representing more than 90 percent of all U.S. cable subscribers; and suppliers to the cable advertising business.

All of these organizations actively work together through CAB to further increase awareness of the power of cable as an advertising medium; and to make cable an increasingly effective marketing environment for advertisers throughout the U.S.-nationally, regionally and locally.