#intheBLACK: About the ConsortiumTags: advertising, targeted media

The Black Media & Marketing Consortium is a powerful collective of Black media, agencies, and trade organizations that have the know-how and the assets to unlock the cultural influence and the mighty commerce of black consumers.

The consortium will use its collective resources and strength to speak to the advertising community and consumer audience to raise awareness and create a sense of urgency around the economic opportunity the black consumer segment presents. African American media has the unique ability to reach the African American consumer base directly and is an important resource in identifying and establishing trends within the black community.

CONSORTIUM MEMBERS:

• The Africa Channel
• BET Networks
• Black Enterprise
• Burrell Communications
• CableTV Advertising Bureau
• Essence Communications
• GlobalHue
• HuffPost BlackVoices
• Inner City Broadcasting Company
• KJLH Radio (Stevie Wonder)
• Johnson Publishing Company
• National Association of Black Owned Broadcasters
• National Newspaper Publishers Association
• Nielsen
• North Star Group/The Source
  
• Radio One/TV One/Interactive One
• Tom Joyner/Reach Media
• Soul Train Holdings (Kenard Gibbs)
• Steve Harvey Radio
• TheGrio
• The Root
• Uniworld Group
• Vibe Media
• Walton Isaacson