THE AFRICAN-AMERICAN COMMUNITY: Lessons LearnedTags: culture

SUBMITTED BY: Ola Mobolade, Firefly

The African-American market is one of the most important segments of the US population not only because of its size and buying power, but also due to the influence it has on the mainstream and other ethnic groups. This presentation from MillwardBrown highlights Lessons Learned and the 10 Best Practices for Effectively Reaching African-American Consumers.