White Paper: In Plain Sight – Can You See Me Now ?Tags: advertising, brands, consumer, culture, targeted media

The CAB partnered with Advertising Age to create “In Plain Sight—The Black Consumer Opportunity,” a white paper that appeared in the April 23 edition of Advertising Age.

This in-depth piece gives marketers a thoughtful, data-intensive look at the African-American consumer, from demographics to psychographics to marketing implications and strategies.

The white paper offers an overview of this under-served market, including a look at its buying power and brand loyalty, addressing socioeconomic and generational differences. It will also explain why culture matters in targeting this audience. Finally, it will include insights from top global marketers including McDonalds, Ford, Coca-Cola, General Mills, State Farm and P&G on reaching these consumers as well as tips on what’s worked for them as some of the best brands in the world.

Download PDF to read it.